we are goodgood®

goodgood is an interdisciplinary design studio with offices in Boston and Detroit. We look beyond established boundaries, embracing a cross-disciplinary collaborative approach. We traverse traditional design, working with all forms of media, allowing the formal solution to arise through assessing the needs of client and audience. Moreover, we consider economical, social equity and ecological factors to be an integral part of the process, revitalizing the role of design. Founded in 2008, we focus on fostering positive interactions, empathizing with those who utilize our designs. We seek to create unexpected, joyful experiences in the everyday.


design factors

In order for design to be an instigator of positive change it must address the spheres of influence which surround it. goodgood seeks to address these needs through our work. Design is a dialogue. goodgood cultivates this dialogue in dynamic and positive ways, by working with the communities which we inhabit, from micro to macro.


Karen believes in an expansive viewpoint of design, defining what the best method and material is for any given project. She can regularly be found in the digital realm, but also might be considering the tactile qualities of felt, or defining space and form through a roll of artists tape. Creating positive inter-actions and joyful experiences is primary. She has over 14 years of experience as an art director and designer, and received her MFA from VCU in Richmond where her research focused on imagination and experience.


Ben Gaydos is a Detroit-based designer, filmmaker, artist and educator. He has conducted research in design and anthro-pology at Virginia Commonwealth University, where he received his MFA in Visual Communication/Design. His experiments in design, sound, film and video have been exhibited internationally. Ben has presented his work at Rhode Island School of Design, Case Western, and MIT’s Media Lab, among other institutions. Ben is currently Assistant Professor of Design at the University of Michigan—Flint, where he directs the Design Studio.